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How to influence people with social media?


"Involvement through Empowerment.  This was the mission of the Barack Obama campaign. The first political campaign in history to truly harness the power of social media to spread the word, garner support and get people engaged. The Obama campaign reached 5 million supporters on 15 different social Networks over the course of campaign season; by November 2008, Obama had approximately 2.5 million (some sources say as many as 3.2 million) Facebook supporters, 115,000 Twitter followers, and 50 million viewers of his YouTube channel. “No other candidate has ever integrated the full picture the way [Obama] has, that’s what’s really new about his campaign,” said Michael Malbin, executive director of the Campaign Finance Institute." Source: Click here 

The new source of influence in our days is internet and social media? Why? Because people go there to entertain, get information, find interesting news, all free. Especially young and the new generation use it frequently, some hours per day every day or more. We chat, we play, we learn, we watch films, etc. we do these activities online, not in the real life any more. The online world become our real life.

Since we live our life on the internet, we can be influenced where we are. I work online full time for 10+ years. Almost everybody uses computers, internet, smart phone all over the world. It gives chance to everyday people to become famous and rich from one day to the other, even with a very simple, few minute video. A simple song can have 6 billion views:

Even the British Royal Family has Twitter account and publish news, photos via Twitter and social media. Most people are on social media, have account. (Facebook, LinkedIn, Twitter, Instagram, Whatsapp, blog etc.) Families keep contact via social media, mothers with their sons, grandparents with grandchildren, etc.

These are the reasons why is it so important. Now let's see how we can utilize it to influence people in a positive way?

First of you you have to determine what is your purpose? It should serve the future, better life of people. This is a good intention. Then you decide how can you serve, contribute to this. How are you special? (everybody is special)
Then you have to show it, present it in a way that people like. Nobody likes boring things. People choose social media, it is their choice. They will watch your profile, video, page because it is: useful, interesting or entertaining for them. They learn something, get information about something, understand something and use it, or just makes them feel good.

On the internet anybody can publish anything, but people find value fast. You can find your audience fast and easy and build your audience. For example via your own Facebook group, LinkedIn group. Create one for yourself and people who like you will gather there, they become your followers. It means whatever you publish they will see it, it appears on their wall. If they are part of your group. You can have more groups, pages. You influence them with your content and with engagement. You involve them, ask questions, make polls, games, interact with them. You make them take some action. (click, watch, subscribe, follow, download, etc.) If they do what you want, it is influence. Why do they do it? Because they think it is good for them. Useful, interesting and value. So they gain something. You also gain: influence. It is win-win.

People believe and trust in social media because everyday people post, share who are authentic, it's about their real life, struggles, happiness, sadness, family, job, etc. They don't manipulate, just honest. If people know, like and trust you, that is influence. Basic requirements of sale. How can you do it with social media? Provide valuable content, give some part of it free, create an opt-in page where people can opt in (you build email database) for a free content. They can see it, try it free. There is no risk for them. And if they like it, they will buy because they've tried, they know, like and trust you.
You eliminated their risk, their fair of loss. You can automate all these. This is what I do. I build online automated sales funnels, webinars, membership sites. One of the fastest ways is to cooperate with influencers. They are people with huge number of followers. (mostly celebrities, but also everyday people) They can have thousands, ten thousands, hundred thousands, and even millions of followers. Just imagine their influence if they post something.

On the internet you can choose your surrounding. So collect people around you who care about you, who support you, understand you and just ignore those who aren't. (delete them) Be very selective. Since this is your environment, you create your own environment for yourself on the internet. Your content for them should be useful and engaging. Make a reserach, ask them privately one by one about their problems. (relevant, interesting, timely, entertaining) Be consistent. Engage, activate people, don't only broadcast, involve people. 

I encourage you to use social media, give your gift, talent to the world for our future.

Join my Facebook group to learn more, see what I do and practice! We are in the group to help each other's business. Click here

Written by: Terez Szalontai
20 September 2019
Hungary, Europe

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